Tissue advertising can target specific demographics unlike any other. Take the bathroom for instance; advertisers can separate men from women already. More importantly, you can target your campaigns better depending on where people use napkins or tissues.
For instance, a public library bathroom meant more college and scholars while sports venues meant athletes and enthusiasts. Amusement parks cater to a more diverse crowd but families and children remain prominent. Tissue ads can give companies the demographics they want and as close as possible. Most people use napkins when cleaning, using the bathroom or as substitute for handkerchiefs. It can be as personal as possible.